Storyof the brand
A Mexican brand born in a family of herbalists that is now present in seven countries.
Where does Proher Natura come from?
Proher Natura comes from a broad traditional knowledge of herbs and traditional Mexican medicine, and from the passion and formulations of Jayro J. Martínez, founder and director of the company. Jayro trained in medical ethnobotany, phytotherapy and herbal medicine.
He did it alongside his father, Dr. Jesús Martínez, who studied alternative medicine in Miami.
Health to live, life to enjoy.
A visionary young man and a family of herbalists
Proher Natura is a proudly Mexican company. It was born in a family with a deep-rooted culture of herbalism and traditional Mexican medicine: people who know plants, water, earth and sun, with studies in medical ethnobotany, phytotherapy and herbal medicine.
Its founder, a visionary young man, believed from an early age that nature offers many tools for looking after yourself day to day. With that knowledge he began making his own formulations: he chose the plants carefully and prepared them the best way he knew, adjusting each recipe together with his family and loved ones.
Among his first creations is “Figura Vit” (Figura Vital), known today as F.VIT. He dreamed of leaving a true mark on the world, not only in looks or the physical, but in the satisfaction of seeing someone reach their wellness goals.
The first steps
With effort, dedication and by educating himself financially, he started selling his product in small local herbal shops. Little by little he caught the attention of more people thanks to the quality of his natural products.
He did everything from scratch: the label, the brand name, the slogan, the vision, the mission and a very simple message: “Bring health to the world.” He also created the capsule, the formulation, the cap, the container, the cotton and the seal.
People noticed they were different from the products in other natural-food stores. He kept traveling across Mexico in his van loaded with product, visiting merchants and natural-food shops. Many closed their doors on him, but some saw in his eyes the vision so many people were looking for.
A different business model
The brand grew with those first sales partners. Then he found another need: besides caring about quality of life, there was a strong economic need. So he created a business model inspired by biblical principles, designed to benefit mainly the people who distribute his products, unlike other systems where the company earned more than the people.
He always stayed true to his integrity. For months he carefully thought through a fair economic model that would let his distributors grow along with the brand. He thought less about his company and more about the quality of life of those who brought the products to their loved ones and their own people. That system has lasted to this day unchanged, and shows it was designed with transparency and honesty from the start.
In the end he understood that he had created not just a product or a lifestyle, but a brand called Proher Natura, where thousands of people have found a better quality of life.
We are present in:
Today Proher Natura se enorgullece de tener presencia en México, Estados Unidos, Colombia, Costa Rica, El Salvador, Guatemala y Honduras. Nuestras instalaciones están en Cuernavaca, Morelos, y operan bajo el aviso de funcionamiento COFEPRIS No. 163300201A2612.
It has been a path full of growth, and it is especially inspiring to hear the experiences our leaders and customers share about what has changed in their daily lives.
Our corporate offices bring together a very committed professional team. We also develop our own system and a web app to generate remittances, control inventory, view sales charts, manage affiliations and check commission reports, designed for the needs of each distribution center.
Today we are a proudly Mexican company that makes use of the natural goodness of plants to offer a healthy lifestyle. Thousands of people follow it and now enthusiastically share their wish to help others.
Along the way I have witnessed the goodness of the company, which goes beyond the physical, touching people’s hearts.
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Food supplements are not medications.
